Krystal Faircloth
From college athletics to social media, from working with Fortune 100s to jumping into a tech startup, Krystal’s background as a creative director, a branding strategist, and a social media influencer have earned her over two decade’s worth of industry experience. Beginning at LSU Athletics, Krystal served as Creative Services Director for all LSU sports and later grew her digital presence to 300k+ on her own social media accounts - eventually becoming Louisiana’s most followed blogger. Krystal’s years working in athletics coupled with her expertise in influencer marketing is helping her pioneer the name, image, and likeness era as Chief Brand Officer at Matchpoint Connection, a Baton Rouge-based tech company focused on NIL marketing. Krystal is excited to partner with The Flower Fest and bring attention to St. Jude Children's Research Hospital through this unique fundraiser.